PUR Fully Charged Mascara Powered by Magnetic Technology acts like a magnet, attracting negatively-charged lashes to the positively-charged formula so each stroke coats lashes to thicken and volumize their appearance. Benefits Available in Black Innovative magnetic technology attracts negatively-charged lashes towards the positively-charged mascara formula, coating each individual lash with every application, leaving your lashes looking thicker, volumized, and separated Age-defying mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to help strengthen, thicken, volumize, and separate the look of lashes for all-day performance Lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes Gives lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible 98% instantly amplified lashes* 93% said lashes retained their curl well* 90% experienced no flaking* 93% experienced no smudging* 100% said the mascara was easy to remove* *Based on an in-house perception study PÜR: Clean, skincare-infused beauty for all Vegan & Cruelty-Free Key Ingredients A powerful blend of Biotin and Peptides help fight the hair follicle aging process by conditioning lashes to help prevent premature fall out Carnauba Wax separates and sets each lash for all day appearance of length, volume, and curl Vitamin B5, also known as Panthenol nourishes lashes, giving them more flexibility to help maintain longer-looking lashes Formulated Without Aluminum Animal Derived Ingredients Formaldehyde Gluten Lead Mineral Oil Active Ingredients: Biotinoyl Tripeptidee-1, Panthenol (Vitamin B5), Carnauba Wax. See pakcaging for full ingredient listing. Product Packaging: Please note that some manufacturer may often change their packaging. This product may arrive different from what is pictured. We will always ship the most up-to-date packaging to our customers. Please contact us if you have any questions about this product or would like to request an older version of this product. UPC: 000002578597 Weight: 0.13 lbs