Cleanses as it softens, detangles, and prolongs the radiance of blonde tones. Brightens shine prevents damage, and protects against UV rays. Gentle care formula prolongs the radiance of blonde tones.Hello Blondie, previously known as Blonde Care. Brighten your blonde Get ready for brilliant blonde with Hello Blondie. Now all you need to do is have more fun Hello Blondie uses chamomile to soften and detangle while providing brilliant shine and radiance, multi-dimensional blonde color, and making hair 10X stronger.Keep blonde hair soft and vivid with the Matrix Biolage Total Results Hello Blondie Shampoo. The dense texture enables the shampoo to be worked into a rich, heavy lather, allowing for maximum application with minimal product use.How to Use:Apply. Lather. Rinse. Follow with Color Obsessed Blonde Care Conditioner. In case of contact with eyes, rinse them immediately.