Lightweight formula prolongs the radiance of blonde tones. Moisturizes intensely without adding weight to the hair. Brightens shine prevents damage, and protects against UV rays.Hello Blondie, previously known as Blonde Care. Brighten your blonde Get ready for brilliant blonde with Hello Blondie. Now all you need to do is have more fun Hello Blondie uses chamomile to soften and detangle while providing brilliant shine and radiance, multi-dimensional blonde color, and making hair 10X stronger.- Chamomile has traditionally been known to help brighten hair- Panthenol is a conditioning agent that helps to enhance shine in hairHow to Use:After Color Obsessed Blonde Care Shampoo, apply to wet hair. Massage. Rinse. In case of contact with eyes, rinse them immediately.