NEW Introducing the newest addition to the Jack N' Jill Kids Toothpaste range - Bubblegum A Magical mix of natural flavors with 40% Xylitol and Calendula This Jack n' Jill Kids Natural Toothpaste in natural Bubblegum flavor makes tooth brushing fun for kids and safe for babies (6M) and toddlers. Natural ingredients such as Xylitol and Calendula help to soothe gums and fight tooth decay. This children's toothpaste is flavored with all natural flavors for a yummy sugar free taste that'll make them want to brush their teeth, and contains organic calendula that helps to soothe sore gums. Made with 40% xylitol instead of sugar, and containing no fluoride, this toothpaste won't cause damage to their teeth if not rinsed. Our kids toothpaste is also safe if swallowed, so it makes the perfect natural training toothpaste for babies that will not upset little tummies if swallowed. UPC: 9312657108031 Weight: 0.44 lbs