Contemporary Consumption Consumers and Marketing: Cases from Generations Y and Z

₹6,090.00
+ ₹1,017.99 Shipping

Contemporary Consumption Consumers and Marketing: Cases from Generations Y and Z

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Contemporary Consumption Consumers and Marketing: Cases from Generations Y and Z

Contemporary Consumption Consumers and Marketing: Cases from Generations Y and Z

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Contemporary Consumption Consumers and Marketing: Cases from Generations Y and Z

Contemporary Consumption Consumers and Marketing explores current consumer consumption and marketing cases and issues posing questions that complement extend and challenge established marketing theory. It also considers how such major changes affect consumer societies cultures and individuals especially those from gens Y and Z.
  • Fruugo ID: 344379400-754018580
  • ISBN: 9780367820947

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  • STANDARD: ₹1,017.99 - Delivery between Tue 23 December 2025–Mon 12 January 2026

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